Key Responsibilities
Campaign Strategy & Execution: Design and launch comprehensive PPC campaigns on Amazon, ensuring effective use of Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
Manage campaign budgets, bid strategies, and overall account performance to
maximize ROI.
Tool Utilization & Optimization: Leverage advanced tools such as Helium 10, Perpetua, and Pac Vu to enhance targeting and improve campaign efficiency.
Integrate performance data and industry best practices to continuously
optimize campaigns.
Performance Analysis & Reporting: Monitor key metrics (CTR, conversion rates, ACOS, etc.) and utilize insights for ongoing campaign refinement.
Prepare detailed performance reports and dashboards for internal review and client presentations.
Cross-Channel Advertising (Plus Skills): While the primary focus is on Amazon, familiarity with additional advertising solutions on other e-commerce platforms—especially Jumia and eBay—and Google Ads is a significant plus.
Apply cross-channel insights to further refine targeting and creative strategies.
Client-Facing Communication: Collaborate with account management and creative teams to translate data insights into actionable recommendations for clients.
Present campaign performance and strategic adjustments in clear, client
friendly formats.
Key Qualifications
Extensive hands-on experience managing Amazon Sponsored Ads campaigns
(Sponsored Products, Sponsored Brands, Sponsored Display).
Knowledge of Amazon DSP is a plus.
Additional experience with advertising solutions on other e-commerce platforms—
especially Jumia and eBay—and Google Ads is highly desirable.
Strong analytical skills with the ability to derive actionable insights from performance
data.
Excellent communication skills, particularly for client-facing interactions.
A proactive, innovative mindset with a passion for staying updated on the latest
advertising technologies and trends.
